Peter Engelhardt
May 3, 2011

OK, maybe I should have said CHANGING, but at least now I have your attention! Think about it: how hard is it nowadays to get your product or service noticed? Traditional marketing methods definitely have less pulling power than ever […]

Peter Engelhardt
May 3, 2011

Thanks to Apple, the smart phone has become ubiquitous and is now used for everything from personal banking to reading the news. Email is no longer restricted to a computer and push notifications are an essential part of most mobile apps. 3G […]

Peter Engelhardt
May 3, 2011

A focus on differentiation and creativity separates any online advertising effort that genuinely builds awareness and attracts potential buyers from one that fails to make an impact.

Hayley Reeson
May 2, 2011

Strategy & creativity combined to seize an opportunity! This spectacular outdoor board was positioned directly outside the New York Auto Show. One side of the board has a working tailpipe that spews ‘exhaust’ (non toxic of course!) into the air […]

Peter Engelhardt
May 2, 2011

Clever advertising can turn a negative into a positive! A German tours company has launched a special action to promote their brand: The “Bad Weather Vacation”. It’s the very first bad weather competition! A mobile app tracked your position and […]