To say ‘thank you’ to their Facebook fans for getting them to one million ‘likes’, Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. It does seem that Facebook is beginning to get real traction out there in the marketing sphere. We hope they eventually get to us! We give Heineken lots of love every weekend!
A hug from Heineken
from Peter Engelhardts’ book Differentiate to Dominate - the 7 steps to transform your business into a brand.
Find out why differentiation is the key to success and the strategies great brands adopt.