If you plan and build your brand well, it shows you understand what you believe in and who you are. It will resonate emotionally with your customers, and as an internal compass it will drive your business decisions and motivate your staff. Our one day workshop will answer these three vital questions:
Your vision is your core, your passion, your belief. Articulating ‘why’ you are in business is what we do here. It has to be true, it will never change and you must follow it. Its purpose is to motivate, inspire, create focus and give you the ability to lead and grow your business.
If you have not clearly defined who you are, how can you expect your customers to figure it out? We reveal what makes your business special, if you are really meeting your customers needs and the experience you want to deliver.
Everything you say, and how you say it, matters. It determines how you’re seen and remembered. You should consistently and repeatedly tell your market why they should do business with you. You’ll shape your key messages and how you should use them.
Build a sustainable relationship with your customers by providing opinion, resources and proof that you are a thought leader in your market.
Blogging is a quick, efficient way of keeping your readers informed and up to date about your business environment and encourage instant feedback, letting you know how your audience feels. Crucially, the activity generated by a lively blog acts as a magnet to search engines.
Designed to draw prospects to your site, value-packed content such as videos, e-books and webinars will position you as a thought-leader in your industry and attract search engines and social media ecosystems that target your market.
Think of it as leaving pots of honey strategically placed around the internet which your potential customers will sniff out, leading them back to you.
Offering freebies is an effective lead nurturing strategy. An offer campaign may include a Registration Form to be completed in order to gain access to exclusive content or a giveaway and will move prospects through the buying process while you pick up valuable data about them.
Email marketing forms a vital link between your social media activities and your website. Well planned email marketing builds databases, helps retain customers and creates long lasting relationships with your clients and supporters.
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